Carolyn McMurray on LinkedIn: BUMBLE NOT FUMBLED | 26 comments (2024)

Carolyn McMurray

GEN-Z Copywriting Community

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🐝 Here's what Bumble should have done instead......(and yes I KNOW it's been a hot minute since the fumble came outta the bag but ya girl's been busy).ANYWAY.In May, Word Tonic set members a lil copywriting challenge; a challenge to rewrite the wrongs in that failed campaign and do something different. And while there were a tonne of amazing entries, these four were the winning lot (PS. It's in order).Holly Pittaway πŸ‰ (winning entry; first two ads)Jenna MacFarlane (winning entry; the third ad)Kendra Dean (runner up; fourth ad)Olivia Wright (runner up; fifth ad)PSSSSSST.In case you were wondering, Word Tonic is an online community built by GEN-Z copywriters FOR GEN-Z copywriters all over the world. If you join, you get access to resources that will help you level up in your career AND ACTUALLY BE PART OF A SPACE OF PPL YOUR OWN AGE, DOING THE SAME CAREER AS YOU πŸ’“ ✨ So if you want copy masterclasses with brands like Tinder, briefs and challenges - with prizes - to test your creativity, AI workshops + more, then find out more about our lovely lot here + join us for a first month discounted TRIAL: https://lnkd.in/d79wGUAv#WordTonic #Copywriting #FreelanceCopywriting #Bumble #Dating #JuniorCopywriter #Advertising #Marketing

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Andy Plume

Creative Director, Director, Writer, Art Director, Screenwriter.

20h

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Like the headline, knocking the competitor, but the tag line 'Download Bumble to meet your match' is promoting another competitor.

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Dimitri Michels

Freelance Senior Copywriter / Copy Lead (English and Dutch)

22h

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I’d argue you could do without using italics in the first two ads.

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Marcos Angelides

Managing Director at Spark Foundry | LinkedIn Top Voice in advertising, AI, digital marketing and executive management

20h

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'The ball is in your court', is such a great approach. You could build a entire campaign around that single insight.

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Visha Kudhail

Marketing & Business Leader | Board Advisor | Podcaster I Speaker. Formerly Pinterest, Google, YouTube, Thinkbox. Co-Founder of FUTURES Network. 2021 BIMA Champion of Change. Global WiM 2022 Best Leader in Marketing

21h

I LOVE THIS!!!

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Lauren Storey

Copywriter

22h

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These are wicked, they did such a great job rewriting the ad!πŸ”₯

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Daria Paterek

First Class Graduate πŸ‘©πŸŽ“ Customer Service Specialist 🀝 Traveller 🌍

22h

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Such an improvement from the original!

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Vikki Ross

Copy Chief | Brand & TOV Consultant

22h

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πŸ’›

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Daniel de la Cruz

Polymensa: Training for managers at agencies

1h

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Love this!

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Rifa Thorpe-Tracey πŸ’—

Winner!πŸ† I coach #womenintech, digital & creative industries so that we can thrive & change the world πŸ’ƒπŸΎLet’s get out of overwhelm and into success πŸš€

13h

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Such talent

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Claudia Wasielewska

On the hunt for a copywriter job, but I'm all pens and no spears...

18h

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Love these headlines.

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    • Carolyn McMurray on LinkedIn: BUMBLE NOT FUMBLED | 26 comments (24)

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    GEN-Z Copywriting Community

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    Just Word Tonic doing Word Tonic things...

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    • Carolyn McMurray on LinkedIn: BUMBLE NOT FUMBLED | 26 comments (37)
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Carolyn McMurray on LinkedIn: BUMBLE NOT FUMBLED | 26 comments (44)

Carolyn McMurray on LinkedIn: BUMBLE NOT FUMBLED | 26 comments (45)

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Carolyn McMurray on LinkedIn: BUMBLE NOT FUMBLED | 26 comments (2024)

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